Global Gold Buyers Are 'Confident' in Gold

Global Gold Buyers Are ‘Confident’ in Gold

21, November

‘Retail Gold Insights 2019’ has just been published by the World Gold Council. It is a thematic analysis of their new consumer research survey. With a base of 18,000 participants across India, China, Russia, Germany, the US and Canada, we believe it is the largest ever consumer survey on the global gold market.

5 main themes of the report

People are confident in – and loyal to – gold. Gold already has strong foundations and it’s important to know where that confidence is strongest and weakest.

But there are areas of mistrust. While people have confidence in gold, there is some mistrust around product purity and trustworthiness of some retailers.

Gold can resonate more deeply among younger consumers. Millennials’ attitudes towards gold are not so different from those of older generations. But there are perceptual misgivings among the younger Gen Z audience, particularly in China’s jewellery market.

Technological innovation can create a route to new audiences. There are some pioneering, technologically-savvy players in the gold market. But our data suggests there are too few.

There are knowledge gaps in the minds of potential gold buyers that need to be filled. This includes greater awareness around gold, through TV, print and social media; more quality education around the benefits of owning gold; and, while it is not a mainstream issue now, the next generation of potential gold buyers need better education around the industry’s ethical credentials.

You can access the Retail Gold Insights 2019 Report here

NEWS and COMMENTARY

Gold steady on concerns of delay in U.S.-China trade deal

Gold ends slightly lower, then falls further after FOMC minutes

Chinese Shoppers and Investors Are Losing Their Appetite for Gold

Shares slide on U.S.-China spat over Hong Kong, dollar gains

Wall Street falls on concerns about U.S.-China trade deal progress

Watch Podcast Here

GOLD PRICES (LBMA – USD, GBP & EUR – AM/ PM Fix)

20-Nov-19 1475.70 1471.70, 1143.52 1138.95 & 1333.74 1328.36
19-Nov-19 1464.90 1468.45, 1132.37 1134.23 & 1323.68 1325.86
18-Nov-19 1458.40 1467.65, 1124.86 1132.59 & 1318.10 1325.88
15-Nov-19 1465.60 1466.90, 1138.04 1136.41 & 1329.59 1327.84
14-Nov-19 1467.65 1466.65, 1141.39 1142.52 & 1334.24 1333.18
13-Nov-19 1463.45 1462.90, 1138.86 1140.62 & 1328.23 1328.46
12-Nov-19 1455.00 1452.05, 1134.03 1130.42 & 1319.69 1318.17
11-Nov-19 1465.50 1458.70, 1144.41 1132.39 & 1328.33 1321.87
08-Nov-19 1466.85 1464.15, 1144.58 1142.62 & 1328.09 1328.13
07-Nov-19 1484.10 1484.25, 1153.44 1156.82 & 1339.40 1341.76

SIGN UP FOR OUR AWARD WINNING MARKET UPDATES HERE

Mark O'Byrne

Also on news-goldcore-com

Videos

Will Silver Prices Go Up to $300?

6 days ago

Brent Johnson Interview-The Dollar Milkshake Theory Explained

2 weeks ago

David Morgan Silver Guru – What’s going on with silver?

2 weeks ago

Blog posts

More energy blows are dealt to Europe, causing a cold chill to be even colder

4 days ago

When people ask why they should invest in gold or buy silver coins, we often explain that they should do so because they are a form of insurance. Many of us are taking steps right now to protect ourselves from the impact of inflation on our day-to-day spending, others are trying to manage the increase […]

Will Silver Prices Go Up to $300?

6 days ago

This week’s guest is so bullish on silver that he’s even written a best-selling book ‘The Great Silver Bull’ where he takes an in-depth look at why silver will outperform gold once again and even go as high as $300 an ounce. Author and investments editor Peter Krauth joins Dave Russell on GoldCore TV to […]

Brent Johnson Interview-The Dollar Milkshake Theory Explained

2 weeks ago

“It’s the dollar strength, which brings the system down.” This week GoldCore’s Dave Russell welcomes Brent Johnson of Santiago Capital onto GoldCore TV. Brent Johnson is the CEO and founder of Santiago Capital and the man behind the Dollar Milkshake Theory. Dave’s conversation with Brent is well-worth watching as they cover US dollar strength, if […]

Featured

3 months ago

Rick Rule- Should You Invest In Gold 2022

3 months ago

This is the Right Time to Buy Gold

3 months ago

Jim Rogers- The Worst Bear Market is Coming